Save Your Team Countless Hours. SugarChimp syncs your lists in both directions so that you can work in your preferred application. Segment and Group your MailChimp subscribers based on SugarCRM data so you can market to the right people at the right time. Fully compatible with all versions and editions of Sugar and SuiteCRM.
Eliminate Your Multi-Platform, Data-Syncing Nightmare
Accurate customer data is the lifeblood of any successful marketing program. With powerhouse platforms like SugarCRM and MailChimp, businesses can produce timely, hyper-relevant campaigns to grow sales and drive more revenue. The downside? Your customer data lives inside multiple systems within your martech stack – and those systems don’t sync automatically or have shared segmenting options for total customization.
With marketing, sales and support teams simultaneously making changes to customer data in various programs, what’s updated in one system quickly becomes outdated in others. Enter the vicious cycle of toggling between platforms to manually export and import the latest information. Not only does this error-prone process break your team’s workflow and waste time, it impedes your marketing efforts and potential earnings.
Getting your platforms and data aligned is an inconvenient reality, but we’ve developed a convenient solution.
Meet SugarChimp: Your High-Quality Integration for MailChimp and SugarCRM
SugarChimp works by leveraging the best technology each tool has to offer. Your marketing team needs a top-notch email platform like MailChimp to reach new and existing customers, and your sales team needs SugarCRM to manage leads through the sales lifecycle. When these programs join forces, your marketing efforts get supercharged.
4 Ways SugarChimp Saves Your Marketing Sanity
Rest assured: with SugarChimp, your data is seamlessly shared and updated between SugarCRM and MailChimp. It’s a game-changer for your sales and marketing strategies.
Send email campaigns more confidently and accurately, since MailChimp will automatically have the latest data available. Say goodbye to the time-consuming days of manually importing new lists.
Segment and group your MailChimp subscribers based on SugarCRM data, so you can market more precisely and help increase customer response rates. Your email marketing can get more personalized and more powerful.
Automate your marketing with custom filters. When new leads enter the system, they can be automatically added to your marketing lists based on simple or complex rules you set. Just sit back and relax while new customers are added to the best-fit group.
Promote more effectively using the best of MailChimp’s automation tools. With your data in MailChimp routinely up-to-date, you can easily create automation rules for adding subscribers to drip campaigns and much more.
See What Users Are Saying About SugarChimp
"SugarChimp is exactly what we needed, it syncs nicely between MailChimp and Sugar. The added MailChimp dashlet is very sophisticated, it’s nice to have that quick-view window when conversing with the customer. Big shout out Chad Hutchins, not only did he help out with the synchronization and work flow between systems, he gave excellent insight and provided helpful tips all around. Works great – thank you!"
"SugarChimp does a great job of syncing all of our registrant information between Sugar CRM and MailChimp. We have a large number of custom fields that weren't mapping properly, and they helped get everything set up and working smoothly. They go the extra mile with one-on-one support!"
- Rebekah Sax, Marketing Manager at Fairwinds Community & Resort
Read our full collection of top-rated reviews.
Ready to supercharge your marketing?
Targeted Marketing – Field Mapping enables you to send more effective email campaigns with super personalized messaging and highly segmented lists.
Automated List Population – Automate your marketing with Custom Filters. When new leads enter the system, they can be automatically added to your marketing lists based on simple or complex rules you set.
Campaign Tracking – Anyone in SugarCRM, including your sales teams, can view the stats for each campaign to understand the marketing, messaging and/or offers that engage customers and prospects the most.
Always Compatible and Reliable
Whether you use Sugar or SuiteCRM, SugarChimp will be compatible with your system if you are on Sugar 6.5.x, 6.7.x, 7.x (including On Demand) and SuiteCRM 7.x. We provide a consistent experience across all of these setups.
5-Minute Installation with Easy Set-up
We’ve created a four-minute video that walks new users through set-up from start to finish. That goes along with our extensive online documentation and our YouTube Channel with additional videos to help you get the most out of SugarChimp.
Not Ready to Start a Trial?
We’re happy to help answer all of your questions. Select a time below to schedule a virtual conference with our team:
One-On-One SugarChimp Training
Many companies we've worked with have benefitted from our personalized, two-hour training package. This is hands-on training tailored for your company and your users, to help you get the most out of SugarChimp and put you on the path to becoming a SugarChimp Superuser. In this training, we typically cover:
- How to use MailChimp (create lists, create/send campaigns, segmenting, reporting)
- How to use Sugar/SugarChimp (setup/installation, sync lists, review dashlets, field mapping)
- Setup your initial lists and field mapping for you
- Answer any questions you have along the way
Have More Questions?
Our team takes customer service very seriously, so we’re here to help! During working hours, we typically respond to customer inquiries within hours minutes. You can reach us by scrolling to the top of this page, clicking the “Learn More” tab and selecting the “Have a Question?” option, or by emailing us at firstname.lastname@example.org.
More Convenient Features
View MailChimp Activity in SugarCRM
Dashlets for subscriber activity and campaign summary help your teams view and quickly understand campaign performance without leaving Sugar.
Stop Duplicate Data
Unlike other integrations, SugarChimp ensures duplicate subscribers are never added to MailChimp. New subscribers from MailChimp can be automatically added to Sugar, but if a record exists, duplicates will not be created.
Get High-Level API Security
SugarChimp integrates your CRM with MailChimp via an Application Programming Interface (API). This communication over the APIs is secured through encrypted connections. The connection uses the OAuth2 authentication protocol to safely transfer data to Mailchimp.
Create Advanced Sugar Reports on MailChimp Activity Data
MailChimp Activity information gets synced into a SugarChimp Activities module that is included in SugarChimp Professional, so all of your MailChimp email campaign activity data can be reported on using Sugar Reports.
Score Your Sugar Leads using the MailChimp Star Rating Field
Using MailChimp’s Star Rating Field, you can easily identify highly-engaged Sugar Leads so your sales and support teams can properly nurture them and close more sales.
Summary of Features
- Solves time wasted manually exporting/importing subscribers on every campaign run
- Bi-directional, always-on integration that syncs target lists in both directions.
- Syncs All MailChimp List Fields and SugarCRM Contact/Account/Target/Lead Fields
- Special support to seamlessly sync MailChimp Dropdown & Radio fields to SugarCRM Dropdowns
- Can manage lists in either SugarCRM or MailChimp
- Excellent onboarding wizard that gets you set up and running in minutes
- Supports subscriber opt-out preferences
- Keeps your data clean. Prevents duplicate subscribers.
- Re-architected to be massively scalable and efficient
- Outstanding support built right in
- See recent subscriber activity from any Contact, Account, Lead, or Target in SugarCRM
- View Campaign Summary Reports from within SugarCRM
- Sync MailChimp Activity Records into SugarCRM for full reporting and workflow integration [Pro and Ultimate only]
- Import MailChimp Rating Field to be used in Sugar for Lead Scoring [Pro and Ultimate only]
- Automated Syncing [Pro and Ultimate only]
- Advanced Filter Syncing [Ultimate only]
- Sync by SQL Query [Ultimate only]
- Advanced Field Mapping [Ultimate only]
Click on pricing to discover the right SugarChimp plan for your team.
Other add-ons of interest
Advanced Marketing Lists
Advanced Marketing Lists automatically fill Target Lists and keep updated the Campaigns to which they are associated.