A Guide to Growing a Self-Sustaining SugarCRM Add-on Business


Based on the last several years of selling prepackaged solutions for SugarCRM here is our list on how to successfully sell and make add-ons a viable, stand-alone business.

Service & Support

Every customer interaction is an opportunity. Not just for that specific customer, but also for all future potential customers and advocates.

Walk Away Point

Every possible interaction is an opportunity. Each of these chances is a way for you to nurture a high level of trust between you, your customers, and your future customers. By being open and public with your conversations future visitors will be able to quickly see that they will get top-notch service and care, that you are there and invested in their success. This is a critical factor in determine whether to give your add-on a shot or not.

Quotes

“A satisfied customer is the best business strategy of all. ” - Michael Leboeuf
“He profits most who serves best.” - Arthur F. Sheldon

Product & User Experience

Every customer interaction is an opportunity. Not just for that customer, but for all others who are watching.

Walk Away Point

Make it was painfully easy as possible for the user to get up and running. Remove all possible breaking points or all possible reasons to walk away from the purchase. Make your product a reflection of you and your organization because that is how they will view it.

Quotes

“If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.” - Steve Jobs
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” - Mark Cuban

Product Listing

Every customer interaction is an opportunity. Not just for that customer, but for all others who are watching.

Walk Away Point

Know what problems your add-on solves and make it painfully clear how it does so.

Quotes

“Know what your customers want most and what your company does best. Focus on where those two meet.” - Kevin Stirtz
“Here is a simple but powerful rule: always give people more than what they expect to get.” - Nelson Boswell

Pricing

Give every reason to get someone trying your awesome add-on now versus later. Remove all barriers by giving options.

Walk Away Point

Price points don’t matter as much as simply providing a way for the user to see for themselves what value your add-on will bring to their organization. Better put, to know if it will solve their needs and pain points.

Quotes

“Price is what you pay. Value is what you get.” - Warren Buffet
“You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied.” - Jerry Fritz

Have questions? Want some guidance? Email us at contact@sugaroutfitters.com.

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