by BrainSell

Experience effective prospecting without the administrative data entry! With the SalesLoft-Sugar integration by BrainSell, users can focus on building customer relationships while automatically syncing data between SalesLoft and Sugar Sell. This integration completely removes any tedious, complicated, and manual data synchronization through data imports and exports.

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Focus on effective prospecting, not manual data entry

The SalesLoft-Sugar integration by BrainSell allows sales development, account executive, and customer success teams to generate pipeline and engage customers with a suite of email, phone, calendaring, and intelligence solutions – all tied into Sugar Sell.

By integrating SalesLoft with Sugar Sell, users can manage deals and engage customers appropriately while keeping Sugar Sell contact and account records up to date. With every sales activity tracked in Sugar Sell, reps can focus on building customer relationships. If you want the benefits of SalesLoft, while also keeping all your customer information readily available in Sugar Sell, this integration is just what you need.

  • Automated data flow between both systems
  • Less manual data processes streamline employee workflows
  • Maximize efficiency

Key Features

  • Seamless, Real-Time Data Synchronization The SalesLoft Plugin for SugarCRM syncs account, contact, lead, emails, calls, and user data between the two platforms. This enables companies to keep SugarCRM as their single source of truth while positioning reps to better engage prospects through SalesLoft.

  • Reduce Complexity By allowing users to create, update, and convert leads inside of SalesLoft – and conduct SalesLoft cadences on current customers – you ensure that no data is slipping through the cracks due to human error. Removing the complexity of manual data migration lets reps focus on selling while guaranteeing data is always up to date.

  • All Your Data, Right Where You Need It Having accurate data continuously synced between systems leads to a better understanding of buyer expectations, as well as a clear understanding of their path to purchase. This positions reps to offer consistently genuine and personalized customer experiences.

How it Works

BrainSell's SalesLoft-SugarCRM integration helps drive revenue through customized, seamless syncing of Leads, Contacts, and Accounts, along with Email and Call activities. Using filters each user can select which modules and fields to sync.

The SugarCRM administrator selects which modules and fields will sync, along with the sync direction:

Salesloft Sync Configuration.png

The SugarCRM record will show sync status in the Salesloft section of the record:

SalesLoft Sync Status.png

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