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Allows Marketers to use Sugar for lightweight Drip E-Mail Campaigns.

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Objective

Drip E-Mail Campaigns was designed with the objective of allowing Marketers to add more personalisation, automatic list management as well as time delayed e-mail send offs.

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Challenges

Some of the common challenges Marketers are:

  • Sugar’s Campaign Management functionality is too limited for lightweight drop E-Mail style campaigns.
  • The complexity and/or price for standalone marketing automation tool and/or integration with CRM is prohibitive.

Benefits

  • Allows to send time delayed e-mails to campaign list members.
  • Allows to automate list management and reduce complex manual processes.
  • Allows Marketers to use the know tools and reduces training time.
  • Runs as a background job to reduce manual work.
  • Ready after installation. Easy to learn and use.

Highlights

Let’s highlight the main functionality that Drop E-Mail Campaigns module can provide to you:
- Allows to personalize e-mail messaging by putting the assigned user name in the from name .
- Allows to automate list management by updating the list continuously.
- Installs in a few minutes by Sugar Module Loader.

Possible scenarios of how you can use Drip E-Mail Campaign

Here is an example of a Drip Campaign. This Campaign have three automated Drip E-Mails in the process.

You want to send an series of E-Mails for a trial of your product to the registered leads.

E-Mail 1: Immediately after registration: Getting Started in the system.

E-Mail 2: A day after the registration: Visit our live webinars or inform yourself on these pages about the product.

E-Mail 3: After 14 days: your trial expires in 14 days. Can we help you?

E-Mail 4: After 30 days: Your trial has expired.

About MyCRM

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MyCRM has a proven track record of delivering business value to its customers by implementing mission-critical CRM solutions.
Our services include business process engineering, customization, configuration, custom development, application integration, training, support and hosting provided in private clouds.
Further on we offer a range of third party integration products and extensions for software powered by SugarCRM.
MyCRM is a company headquartered in Germany serving customers worldwide since 2005.

For further information, call +49 711 5088727-0 or visit www.mycrm.de.

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