by Faye

With an integrated, inbound marketing approach between Sugar and HubSpot, companies can effectively reach more prospects and better align their sales and marketing teams to execute more effectively and close more business.

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Align sales and marketing to close more business

If two minds are better than one, then connecting two powerful and innovative software programs is ingenious. Now you can keep Sugar’s adaptability, and pair it with the bona fide benefits of HubSpot, which is a leading developer of inbound marketing software. The HubSpot for Sugar integration creates a bidirectional sync that offers the flexibility to produce and analyze your most dynamic campaigns and keep your records clean and up-to-date.

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How It Works

The HubSpot for Sugar integration creates a bidirectional sync that offers the flexibility to produce dynamic campaigns and analyze the results and keep your prospect and customer data clean and up-to-date. By having access to all the advantages that both systems have to offer, you’ll gain insight into specific HubSpot campaigns as well as access to a contact or lead’s HubSpot activity, all from within Sugar.

Features

  • Syncing Options: a complete bidirectional integration customized to your unique workflows.
  • Designed for Sugar: HubSpot for Sugar was built to take full advantage of the latest product innovations.
  • View Reports: Easily pull activity reports, including Sugar data within HubSpot.
  • Marketing Insights: Check on Marketing Activity in Sugar to see which types of marketing initiatives are resonating with a specific customer.

Requirements

Compatible with Sugar Sell and Sugar Enterprise 11.0 and greater.

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